Logos, company-specific fonts and colours are basic elements of any corporate identity. They constitute the visual basis of a companys overall self-presentation to the world. Therefore, they should not only be kept up to date as such, but each and every modification should also be reflected in all advertising publications so that the companys consistent visual identity is maintained.

By the way: Many DIY logos are based on great ideas, and sometimes only a final touch-up by a well-versed hand is needed to turn a rough diamond into a sparkling gem.